Emma Watson for Burberry's Fall 09 campaign. Shot by Mario Testino, it's her first major modeling gig and I think she looks amazing in the photos. True, the main appeal she has is the ethereal beauty like that of Lily Donaldson, Burberry's Spring 09 face, which is something un-faultable, and you might say predictable or boring. But she looks great and all grown up from what I remembered of her in the Harry Potter films. And she's really going places in the fashion world: Replacing Keira Knightley as the face of Chanel's Coco Mademoiselle, doing haute couture shoots for Vogue Italia.  I think Christopher Bailey made a great choice picking her as the face for the label's season.-fui

Some behind-the-scenes shots: 
via Vogue UK

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